Athletic Performance Coaching in Chattanooga for Runners, HYROX and Performance Athletes
Athletic performance coaching in Chattanooga from MOTiV is for runners, HYROX athletes and performance athletes who fit hard training into a busy week and want a coach who is also a physical therapist, so a sore spot gets looked at early. Storm Wilson, PT, DPT, OCS has run a 2:52 marathon and a 71-minute HYROX. The app costs $49, $129 or $269 a month.
- Format
- Virtual, through the MOTiV Performance app
- Price
- From $49 a monthCoaching app tiers.
- Who it is for
- Runners, HYROX athletes and performance athletes at any level
- How to start
- Call (423) 668-0406 or send a note from the contact page.

What does performance coaching include?
Training programming and coaching from Storm Wilson, PT, DPT, OCS, built around your sport and your schedule. MOTiV lists it on Google as: Virtual coaching for runners, HYROX and hybrid athletes through the MOTiV Performance app.

"I work a full-time job. And I have a one-year-old and two-year-old. So people can do this."
Who writes your plan
Storm is a physical therapist and a Certified Endurance Running Coach who has run a 2:52 marathon and a 71-minute HYROX. That combination matters most when you have an old injury that flares under load: the person writing your training also knows how to assess it.
MOTiV also runs the MOTiV Performance coaching app, which in Storm's words "helps clients follow their training and stay connected between visits."
The MOTiV Performance app holds training plans, workout logs, effort ratings, notes and coach messages. Programming includes monthly adjustments and a monthly check-in. Coaching includes program adjustments, check-ins and unlimited messaging. Performance+ includes weekly proactive review and two video movement analyses per week.
Who MOTiV coaches
- Runners, from a first race to a marathon personal best
- HYROX athletes, whether it is your first event or you are chasing a time
- Performance athletes who want structured strength and conditioning
You do not need to be elite. MOTiV works with people new to training as well as competitors. For how this fits with the gym floor, see performance training at MOTiV.
How is coaching different from physical therapy?
Physical therapy treats a problem: pain, an injury or recovery from surgery. Coaching builds performance once you can train, and it is paid monthly instead of per visit.
Physical therapy
Starts with an evaluation at $150, then follow-up visits at $125 each, one-on-one with Storm. Use it when something hurts or limits you. Read about sports physical therapy at MOTiV.
Coaching
A training plan and ongoing support at a monthly price, delivered through the MOTiV Performance app. Use it when you are healthy enough to train and want a plan written for a goal.
Rehab and training are often handled by different people. At MOTiV the same person can do both, so moving from one to the other does not mean changing providers.
Which coaching plan fits me?
$49a month for the Programming app tier
The coaching app has three tiers: Programming at $49 a month, Coaching at $129 and Performance+ at $269. The table below lists what each tier includes.

| Tier | Price | What it includes |
|---|---|---|
| Programming | $49 a month | Personalized programming, monthly program adjustments, a monthly coach check-in, and workout and progress logging. |
| Coaching | $129 a month | Personalized programming, program modifications as needed, weekly coach check-ins and unlimited messaging with your coach. |
| Performance+ | $269 a month | Performance-specific programming, weekly proactive training review, two video movement analyses per week, performance metrics review, race strategy and preparation, and longevity planning. |
Each plan renews monthly. You can cancel anytime, and a cancelled plan is not billed the following month.
Questions worth asking before you sign up for any coaching: how often the plan changes, how quickly you hear back, whether anyone reviews video of your lifts or runs, and what happens to the plan when you get sick or hurt.
Already a MOTiV coaching client? Log in at the Client portal. The portal is for existing clients only; new clients start by calling or sending a note.
Before you book
Where is MOTiV and what is on site?
Coaching is virtual. Physical therapy, testing and assessments happen at MOTiV, inside Be Strong at 2101 Chestnut St unit 113, Chattanooga, TN 37408. Free parking lot and street parking.
The space has barbells and racks, free weights, cable machines, treadmills, rowers and bikes, a turf area with sleds and ropes, Blaze training pods, compression recovery boots and a muscle meter for strength testing. This equipment supports PT and assessments; MOTiV coaching is virtual.
Hours are Monday and Wednesday 8 AM to 4 PM, Tuesday and Thursday 8 AM to 6 PM, Friday 8 AM to noon, closed Saturday and Sunday.
What do athletes ask before applying?
Do I need to live in Chattanooga to be coached?
No. MOTiV coaching is virtual, delivered through the MOTiV Performance app, so you can be coached from another city. In-person personal training inside Be Strong is provided by Be Strong coaches.
Can I get coaching while I am recovering from an injury?
Tell Storm about the injury when you apply. If it still needs treatment, a physical therapy evaluation comes first. Because MOTiV offers both, moving from rehab back into full training does not mean starting over with a new provider.
What is the difference between the coaching plans?
Price and the amount of support. Programming is $49 a month, Coaching is $129 a month and Performance+ is $269 a month. Programming includes monthly adjustments and a monthly check-in. Coaching includes adjustments, check-ins and unlimited messaging. Performance+ adds weekly proactive review, two video movement analyses per week, metrics review, race preparation and longevity planning.
How do I move from physical therapy into coaching at MOTiV?
Finish the physical therapy, then start coaching with the same person. For a sport or race, a 60-minute return-to-sport test at $150 can mark the handoff by measuring whether you are ready for full training.
Which coaching page fits your sport?
Now booking founding clients
Train with a plan written for you.
Call, or send a short note and tell Storm what is holding you back. You will hear back about the right first visit.
(423) 668-04062101 Chestnut St unit 113, Chattanooga, TN 37408Inside Be Strong